Why Do You Need Video Marketing?

Why Do You Need Video Marketing?

video camera on tripod

Marketing trends seem to change as often as the weather. In 2013, the spotlight was shared by a number of trends from big data, to social media, to mobile. This year, however, there’s one marketing strategy that’s dominating the stage all on its own: video marketing.

In fact, 93% of marketing professionals are using online video and 82% stated that video marketing has had a positive impact on their business or organization, according to the “2013 Online Video Marketing Survey and Business Video Trends Report” commissioned by Web Video Marketing Council, ReelSEO, and Flimp Media.

Why integrate online video into your marketing strategy?

  • The Youtube Generation: Today’s buyer prefers consuming content via online video. In fact, there will be as many as 1.5 billion daily online video viewers in 2016 (15 times as many as in 2013) according to Cisco’s Visual Networking Index. To capture the attention of today’s “YouTube Generation,” businesses must incorporate video marketing into their marketing strategy or risk failing to connect with customers.

  • Sharing is Caring: Over 81% of users rely on word-of-mouth when making product decisions, according to an infographic titled, “Inside Video Marketing: Social Proof by the Numbers,” created by Bubobox. Because it’s common for users to share videos they find interesting with friends or colleagues, video marketing is an effective vehicle for spreading brand awareness.

  • Engagement Drives Sales: According to the infographic above, people who watch a video are more likely to purchase what’s being offered, than something without a video. Video marketing presents content in a new format that engages multiple senses and results in deeper engagement. Moreover, it allows you to show how a product works, instead of simply talking about it.

  • Search Rankings Soar: Having a low search ranking makes it difficult for customers to find your business. With search engines scouring the web for more quality content, blogs just won’t cut it anymore. Video marketing is just what you need to improve your ranking and drive web traffic to your site.

  • Cheap and Easy: Contrary to what you may think, video marketing won’t break the bank and doesn’t require professional help. There are a ton of free platforms to help get you started. For example, setting up a YouTube channel is a free and easy way to disseminate content to users. All you have to do is navigate YouTube’s “Get Started” page, choose a username, customize your channel, and add videos.

video camera on tripod

Marketing trends seem to change as often as the weather. In 2013, the spotlight was shared by a number of trends from big data, to social media, to mobile. This year, however, there’s one marketing strategy that’s dominating the stage all on its own: video marketing.

In fact, 93% of marketing professionals are using online video and 82% stated that video marketing has had a positive impact on their business or organization, according to the “2013 Online Video Marketing Survey and Business Video Trends Report” commissioned by Web Video Marketing Council, ReelSEO, and Flimp Media.

Why integrate online video into your marketing strategy?

  • The Youtube Generation: Today’s buyer prefers consuming content via online video. In fact, there will be as many as 1.5 billion daily online video viewers in 2016 (15 times as many as in 2013) according to Cisco’s Visual Networking Index. To capture the attention of today’s “YouTube Generation,” businesses must incorporate video marketing into their marketing strategy or risk failing to connect with customers.

  • Sharing is Caring: Over 81% of users rely on word-of-mouth when making product decisions, according to an infographic titled, “Inside Video Marketing: Social Proof by the Numbers,” created by Bubobox. Because it’s common for users to share videos they find interesting with friends or colleagues, video marketing is an effective vehicle for spreading brand awareness.

  • Engagement Drives Sales: According to the infographic above, people who watch a video are more likely to purchase what’s being offered, than something without a video. Video marketing presents content in a new format that engages multiple senses and results in deeper engagement. Moreover, it allows you to show how a product works, instead of simply talking about it.

  • Search Rankings Soar: Having a low search ranking makes it difficult for customers to find your business. With search engines scouring the web for more quality content, blogs just won’t cut it anymore. Video marketing is just what you need to improve your ranking and drive web traffic to your site.

  • Cheap and Easy: Contrary to what you may think, video marketing won’t break the bank and doesn’t require professional help. There are a ton of free platforms to help get you started. For example, setting up a YouTube channel is a free and easy way to disseminate content to users. All you have to do is navigate YouTube’s “Get Started” page, choose a username, customize your channel, and add videos.

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