Top Three B2B Sales and Marketing Trends for 2014

Top Three B2B Sales and Marketing Trends for 2014

sales & marketing trends

Now that 2014 is here, it’s time to reflect on the progress of your sales and marketing strategies and search for new ways to improve. After all, in order to succeed in today’s rapidly changing B2B space, it’s important to adjust and refine your strategies to keep up with industry trends.

While some of last year’s top sales and marketing trends will make a second appearance in 2014 (think mobility), there are a few new additions of top B2B sales and marketing trends:

Content Marketing Remains a Top Priority

With Google’s recent Panda, Hummingbird, and Penguin rollouts, marketing and sales professionals are quickly learning that in order to successfully rank, old SEO habits—such as keyword stuffing and content farming—will no longer cut it as Google’s newest animal-named army is on the hunt for higher-quality content.

Because of this, content marketing is becoming a top trend in the B2B arena. In fact, 93% of B2B marketers currently use content marketing, while 58% plan to increase their budget over the next year, according to the B2B Content Marketing: 2014 Benchmarks, Budgets & Trends report from the Content Marketing Institute. Producing custom, quality content that helps your target audience solve their biggest pain points will be essential in 2014.

All Aspects of Mobility

With the majority of American adults owning a smartphone, according to the Pew Internet & American Life, sales and marketing departments that fail to invest in mobile strategies will undoubtedly fall behind. Marketers must optimize their website’s layout and content for mobile devices since Google’s latest algorithm change, Hummingbird, favors sites that optimize for mobile use.

Analytics and Automation

In 2014, more businesses will implement automation and analytics into their sales and marketing strategies to increase a campaign’s efficiency and effectiveness. In fact, according to the International Data Corporation, the marketing automation market will grow from $3.2 billion in 2010 to $4.8 billion in 2015. Moreover, the market for predictive analytics software is forecast to reach $6.5 billion globally by 2019, according to Transparency Market Research. Automation and analytics tools will help sales and marketing departments gain better insight into consumers’ behaviors as well as their wants and needs, allowing them to build more targeted lead lists.

sales & marketing trends

Now that 2014 is here, it’s time to reflect on the progress of your sales and marketing strategies and search for new ways to improve. After all, in order to succeed in today’s rapidly changing B2B space, it’s important to adjust and refine your strategies to keep up with industry trends.

While some of last year’s top sales and marketing trends will make a second appearance in 2014 (think mobility), there are a few new additions of top B2B sales and marketing trends:

Content Marketing Remains a Top Priority

With Google’s recent Panda, Hummingbird, and Penguin rollouts, marketing and sales professionals are quickly learning that in order to successfully rank, old SEO habits—such as keyword stuffing and content farming—will no longer cut it as Google’s newest animal-named army is on the hunt for higher-quality content.

Because of this, content marketing is becoming a top trend in the B2B arena. In fact, 93% of B2B marketers currently use content marketing, while 58% plan to increase their budget over the next year, according to the B2B Content Marketing: 2014 Benchmarks, Budgets & Trends report from the Content Marketing Institute. Producing custom, quality content that helps your target audience solve their biggest pain points will be essential in 2014.

All Aspects of Mobility

With the majority of American adults owning a smartphone, according to the Pew Internet & American Life, sales and marketing departments that fail to invest in mobile strategies will undoubtedly fall behind. Marketers must optimize their website’s layout and content for mobile devices since Google’s latest algorithm change, Hummingbird, favors sites that optimize for mobile use.

Analytics and Automation

In 2014, more businesses will implement automation and analytics into their sales and marketing strategies to increase a campaign’s efficiency and effectiveness. In fact, according to the International Data Corporation, the marketing automation market will grow from $3.2 billion in 2010 to $4.8 billion in 2015. Moreover, the market for predictive analytics software is forecast to reach $6.5 billion globally by 2019, according to Transparency Market Research. Automation and analytics tools will help sales and marketing departments gain better insight into consumers’ behaviors as well as their wants and needs, allowing them to build more targeted lead lists.

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