Five Mobile Strategies to Boost Small Business Sales

Five Mobile Strategies to Boost Small Business Sales

mobile stratagies

With Internet traffic on the rise and more customers using their mobile devices to access information, one would assume that all businesses have jumped on the mobile marketing bandwagon.

However, it’s quite the opposite, as small businesses have yet to fully embrace mobile marketing. According to a mobile marketing survey from Web.com of 500 small business owners, only 26% of respondents have a mobile-friendly website and 61% of small businesses don’t have a mobile search strategy in place.

But with mobile marketing, small businesses have a unique opportunity to capture more leads at little to no cost. In fact, 84% of businesses surveyed that have a mobile marketing strategy experienced a boost in sales. With advanced mobile search options, businesses are able to locate and serve ads to customers based on location, zip code, or address, helping to reach target audiences where and when it matters most.

In order to gain an edge over larger enterprises, it’s time for small businesses to embrace the power of mobile marketing. Below are five tactics owners can use to boost their small business sales and capture more leads.

Optimize for Mobile

The most frustrating thing for consumers is not being able to read or navigate a website from a mobile device. Your website should be able to function on a smaller screen. Keep the design simple, content short, and place important data, like contact information, visible and near the top of the page. You won’t be able to benefit from mobile marketing if users can’t find your business.

Location-based Marketing

Deploying location-based mobile ads is an effective way to reach your target market in a specific area, as these ads display on a user’s mobile device based upon their location. Let’s say your retail store is having a blow-out sale or promotional deal for first-time customers. By using location-based mobile ads, you can target and attract consumers within a one-mile radius of your property.

Direct Text Messages

Using SMS marketing can be tricky, but when used properly (and legally) it can significantly increase small business sales. Text messages are inherently short and to the point – so keep it that way. If your customers give you permission to text them, make it worthwhile. Consider getting your own short code that consumers can use to text you for access to information, deals, or promotions to avoid “spamming” your consumers.

Mobile App

While creating an app is not conducive for every company, it’s a great marketing tactic to increase customer engagement and loyalty. Think of your app as an extension of your website, giving users access to unique mobile content such as promotions, product reviews, and guest blogs. Or use the app to build loyalty by giving those who download it exclusive access to promotions or deals.

Email Marketing

One of the most used functions on a mobile device is email. Whether you’re releasing a new product or promoting a webinar, email marketing is an effective way to reach customers on the go. However, there are certain things to keep in mind when crafting a mobile email marketing campaign. For example, make sure your subject line is short and sweet, place any calls to action in the preview pane, and optimize your layouts and graphics properly.

mobile stratagies

With Internet traffic on the rise and more customers using their mobile devices to access information, one would assume that all businesses have jumped on the mobile marketing bandwagon.

However, it’s quite the opposite, as small businesses have yet to fully embrace mobile marketing. According to a mobile marketing survey from Web.com of 500 small business owners, only 26% of respondents have a mobile-friendly website and 61% of small businesses don’t have a mobile search strategy in place.

But with mobile marketing, small businesses have a unique opportunity to capture more leads at little to no cost. In fact, 84% of businesses surveyed that have a mobile marketing strategy experienced a boost in sales. With advanced mobile search options, businesses are able to locate and serve ads to customers based on location, zip code, or address, helping to reach target audiences where and when it matters most.

In order to gain an edge over larger enterprises, it’s time for small businesses to embrace the power of mobile marketing. Below are five tactics owners can use to boost their small business sales and capture more leads.

Optimize for Mobile

The most frustrating thing for consumers is not being able to read or navigate a website from a mobile device. Your website should be able to function on a smaller screen. Keep the design simple, content short, and place important data, like contact information, visible and near the top of the page. You won’t be able to benefit from mobile marketing if users can’t find your business.

Location-based Marketing

Deploying location-based mobile ads is an effective way to reach your target market in a specific area, as these ads display on a user’s mobile device based upon their location. Let’s say your retail store is having a blow-out sale or promotional deal for first-time customers. By using location-based mobile ads, you can target and attract consumers within a one-mile radius of your property.

Direct Text Messages

Using SMS marketing can be tricky, but when used properly (and legally) it can significantly increase small business sales. Text messages are inherently short and to the point – so keep it that way. If your customers give you permission to text them, make it worthwhile. Consider getting your own short code that consumers can use to text you for access to information, deals, or promotions to avoid “spamming” your consumers.

Mobile App

While creating an app is not conducive for every company, it’s a great marketing tactic to increase customer engagement and loyalty. Think of your app as an extension of your website, giving users access to unique mobile content such as promotions, product reviews, and guest blogs. Or use the app to build loyalty by giving those who download it exclusive access to promotions or deals.

Email Marketing

One of the most used functions on a mobile device is email. Whether you’re releasing a new product or promoting a webinar, email marketing is an effective way to reach customers on the go. However, there are certain things to keep in mind when crafting a mobile email marketing campaign. For example, make sure your subject line is short and sweet, place any calls to action in the preview pane, and optimize your layouts and graphics properly.

Home > Learning Center > Five Mobile Strategies to Boost Small Business Sales
Live Chat