Launch your Business’ YouTube Channel in 5 Easy Steps

Launch your Business’ YouTube Channel in 5 Easy Steps

Youtube site image

By now you’ve realized that implementing online video into your existing marketing strategy is a must. After all, online video has proven to be a more successful marketing tactic than its traditional counterparts. According to data from a study by MediaMind, click-through rates for online video are 27 times that of standard banners and almost 12 times that of rich media ads. But how do you choose the right video platform to launch your new marketing strategy?

YouTube has been transforming the way consumers discover and consume information via the web for almost 10 years now. In fact, its increasing popularity has made it the second-largest search engine, which makes it the perfect platform to launch your online video marketing strategy. Below are five simple, easy steps to launch your businesses’ YouTube channel.

Step 1: Getting Started – The first step in launching your YouTube channel is creating an account. Simply navigate to the site’s “Get Started” page and choose a username. Keep in mind that the username you choose will be the name of your channel so make sure it properly aligns with your company. Also, when choosing your channel’s name, think branding rather than keywords. Typically, people who want to learn more about your company will search for your company name, not a specific keyword.

Step 2: Edit Your Profile – Chances are you customized your Twitter and Facebook page, so why wouldn’t you do the same with your YouTube channel? Click on the “Edit” link next to the “Profile” section of your channel to edit your profile. Fill out the sections that apply most to your business, such as name, website, channel description, and hometown, as this helps consumers find your channel. If appropriate, fill out additional fields like interests and “about me” to give consumers a sense of your company culture.

Step 3: Customize your Channel – Next, it’s time to give your channel some character and life. Click the “Themes and Colors” button to give your channel a unique look. Or upload a background image of your company’s logo by navigating to the “Show Advanced Options” link. More importantly, to ensure that search engines can find your channel, go to the “Channel Tags” section and fill out the subsequent fields. This helps form meta titles and descriptions.

Step 4: Add Videos – Now that you’ve customized your account, it’s time to start uploading videos onto your channel. If you already have a portfolio of content, great. If you only have one or two videos, post them and start brainstorming new types of videos to make. Maybe you’ve already filmed an interview with the CEO. Now it’s time for a how-to product demo.

Step 5: Promote the Launch – There are several ways to promote your newly launched YouTube channel. A good place to start is adding a YouTube icon to your website that links to your channel profile. Other ways to spark interest are to supplement existing marketing campaigns with videos featured on your channel or interact with others via YouTube by commenting on videos related to your industry.

Youtube site image

By now you’ve realized that implementing online video into your existing marketing strategy is a must. After all, online video has proven to be a more successful marketing tactic than its traditional counterparts. According to data from a study by MediaMind, click-through rates for online video are 27 times that of standard banners and almost 12 times that of rich media ads. But how do you choose the right video platform to launch your new marketing strategy?

YouTube has been transforming the way consumers discover and consume information via the web for almost 10 years now. In fact, its increasing popularity has made it the second-largest search engine, which makes it the perfect platform to launch your online video marketing strategy. Below are five simple, easy steps to launch your businesses’ YouTube channel.

Step 1: Getting Started – The first step in launching your YouTube channel is creating an account. Simply navigate to the site’s “Get Started” page and choose a username. Keep in mind that the username you choose will be the name of your channel so make sure it properly aligns with your company. Also, when choosing your channel’s name, think branding rather than keywords. Typically, people who want to learn more about your company will search for your company name, not a specific keyword.

Step 2: Edit Your Profile – Chances are you customized your Twitter and Facebook page, so why wouldn’t you do the same with your YouTube channel? Click on the “Edit” link next to the “Profile” section of your channel to edit your profile. Fill out the sections that apply most to your business, such as name, website, channel description, and hometown, as this helps consumers find your channel. If appropriate, fill out additional fields like interests and “about me” to give consumers a sense of your company culture.

Step 3: Customize your Channel – Next, it’s time to give your channel some character and life. Click the “Themes and Colors” button to give your channel a unique look. Or upload a background image of your company’s logo by navigating to the “Show Advanced Options” link. More importantly, to ensure that search engines can find your channel, go to the “Channel Tags” section and fill out the subsequent fields. This helps form meta titles and descriptions.

Step 4: Add Videos – Now that you’ve customized your account, it’s time to start uploading videos onto your channel. If you already have a portfolio of content, great. If you only have one or two videos, post them and start brainstorming new types of videos to make. Maybe you’ve already filmed an interview with the CEO. Now it’s time for a how-to product demo.

Step 5: Promote the Launch – There are several ways to promote your newly launched YouTube channel. A good place to start is adding a YouTube icon to your website that links to your channel profile. Other ways to spark interest are to supplement existing marketing campaigns with videos featured on your channel or interact with others via YouTube by commenting on videos related to your industry.

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