Boost Your Small Business Sales with these 5 Mobile Marketing Strategies

Boost Your Small Business Sales with these 5 Mobile Marketing Strategies

With Internet traffic on the rise and more customers using their mobile devices to access information about local products and services, one would assume that all businesses large and small have jumped on the mobile marketing bandwagon.  However, it’s quite the opposite as small businesses have yet to fully embrace mobile marketing. According to a 2012 Web.com survey of 500 small business owners, only 26% of respondents have a mobile-friendly website and 61% of small businesses don’t have a mobile search strategy in place.

But with mobile marketing, small businesses have a unique opportunity to capture more leads at little to no cost. In fact, 84% of businesses that have a mobile marketing strategy have experienced a boost in sales, according to the study above.  With advanced mobile search options, businesses are able to locate and serve ads to customers based on their current location, zip code, or address helping to reach their target audience where and when it matters most.

In order to gain an edge over larger enterprises, it’s time for small businesses to embrace the power of mobile marketing. Below are five tactics owners can use to boost their small business sales and capture more leads.

Optimize for Mobile

The most frustrating thing for consumers is not being able to read or navigate a company’s site from his or her mobile device. Your website should be able to function on a smaller screen, if not consumers will undoubtedly abandon your site. Keep the design simple, content short, and place important data, like your contact information, visible and near the top of the page. You won’t be able to benefit from mobile marketing if your consumers aren’t able to find your business. 

Location-based Marketing

Deploying location-based mobile ads is an effective way to reach your target market in a specific area as these ads are display advertisements that appear on a user’s mobile device based upon his or her location. For example, let’s say your retail store is having a blow-out sale or promotional deal for first-time customers. By using location-based mobile ads, you can target and attract consumers within a one-mile radius of your property.

Direct Text Messages

Using SMS marketing can be tricky, but when used properly (and legally) it can significantly increase your small business sales. Text messages are inherently short and to the point – so keep it that way. If your customers give you permission to text them, then make it worthwhile. Consider getting your own short code that consumers can use to text you for access to information, deals, or promotions to avoid “spamming” your consumers. 

Mobile App

While creating an app is not conducive for every company, it is a great marketing tactic to increase customer engagement and loyalty. Think of your app as an extension of your website, giving users access to unique mobile content that spans everything from promotions to product reviews to guest blogs.  Or use the app to build loyalty, by giving those consumers who download the app exclusive access to promotions or deals.

Email Marketing

One of the most used functions on a mobile device is email. Whether you’re releasing a new product or promoting an upcoming webinar, email marketing is an effective way to reach your customers while on the go. However, there are certain things you must keep in mind when crafting a mobile email marketing campaign. For example, make sure your subject line is short and sweet, place any call to actions in the preview pane and optimize your layouts and graphics properly.

If you find yourself struggling to boost your small business sales then maybe it’s finally time to embrace the power of mobile marketing.

Sources: 84% of U.S. Small Businesses Using Mobile Marketing See Increase in New Business Activity

With Internet traffic on the rise and more customers using their mobile devices to access information about local products and services, one would assume that all businesses large and small have jumped on the mobile marketing bandwagon.  However, it’s quite the opposite as small businesses have yet to fully embrace mobile marketing. According to a 2012 Web.com survey of 500 small business owners, only 26% of respondents have a mobile-friendly website and 61% of small businesses don’t have a mobile search strategy in place.

But with mobile marketing, small businesses have a unique opportunity to capture more leads at little to no cost. In fact, 84% of businesses that have a mobile marketing strategy have experienced a boost in sales, according to the study above.  With advanced mobile search options, businesses are able to locate and serve ads to customers based on their current location, zip code, or address helping to reach their target audience where and when it matters most.

In order to gain an edge over larger enterprises, it’s time for small businesses to embrace the power of mobile marketing. Below are five tactics owners can use to boost their small business sales and capture more leads.

Optimize for Mobile

The most frustrating thing for consumers is not being able to read or navigate a company’s site from his or her mobile device. Your website should be able to function on a smaller screen, if not consumers will undoubtedly abandon your site. Keep the design simple, content short, and place important data, like your contact information, visible and near the top of the page. You won’t be able to benefit from mobile marketing if your consumers aren’t able to find your business. 

Location-based Marketing

Deploying location-based mobile ads is an effective way to reach your target market in a specific area as these ads are display advertisements that appear on a user’s mobile device based upon his or her location. For example, let’s say your retail store is having a blow-out sale or promotional deal for first-time customers. By using location-based mobile ads, you can target and attract consumers within a one-mile radius of your property.

Direct Text Messages

Using SMS marketing can be tricky, but when used properly (and legally) it can significantly increase your small business sales. Text messages are inherently short and to the point – so keep it that way. If your customers give you permission to text them, then make it worthwhile. Consider getting your own short code that consumers can use to text you for access to information, deals, or promotions to avoid “spamming” your consumers. 

Mobile App

While creating an app is not conducive for every company, it is a great marketing tactic to increase customer engagement and loyalty. Think of your app as an extension of your website, giving users access to unique mobile content that spans everything from promotions to product reviews to guest blogs.  Or use the app to build loyalty, by giving those consumers who download the app exclusive access to promotions or deals.

Email Marketing

One of the most used functions on a mobile device is email. Whether you’re releasing a new product or promoting an upcoming webinar, email marketing is an effective way to reach your customers while on the go. However, there are certain things you must keep in mind when crafting a mobile email marketing campaign. For example, make sure your subject line is short and sweet, place any call to actions in the preview pane and optimize your layouts and graphics properly.

If you find yourself struggling to boost your small business sales then maybe it’s finally time to embrace the power of mobile marketing.

Sources: 84% of U.S. Small Businesses Using Mobile Marketing See Increase in New Business Activity

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