Mobile SEO vs. Desktop SEO

Mobile SEO vs. Desktop SEO

It’s a simple fact; if you don’t have an online presence, you’re doomed. Today’s consumers are in the driver’s seat, heavily researching products and services before making a purchase. In fact, buyers are anywhere from two-thirds of the way through their buying period before they ever reach a sales agent, in large part due to the vast amount of data provided online. This makes it essential for businesses to have a strong online presence. As a result, many companies have made search engine optimization (SEO) an essential part of their marketing strategy.

However, today’s consumers aren’t just using their desktop to research brands. Mobile devices have ushered in a whole new set of SEO best practices and standards different from desktop SEO. This has left many marketers wondering what and if there’s a difference between mobile SEO and desktop SEO. The simple answer is yes.

First, there are different standards and best practices for mobile SEO because the user experience is inherently different. Mobile users want a more user-friendly interface that’s easy to navigate and while some general SEO practices can be applied to mobile, there are certain measures that must be taken to optimize mobile sites that aren’t used on desktop sites.

Mobile SEO Best Practices

  • Shorter Tail Phrases: Compared to desktop users, mobile users tend to use shorter tail phrases while on the go. Users also search more locally and use Google’s Autocomplete feature to quickly complete their search as it saves time. Because of this, when optimizing meta title and descriptions, it’s important for marketers to optimize for short tail queries to ensure high rankings.

  • Speedy Page Load: Mobile users are on-the-go and want quick access to information. However, they are typically on slower connections, than a desktop network. That being said, it’s important to ensure that your mobile website or app has quick page load speeds. Do this by reducing the file sizes of rich content, such as videos or images.

  • Crawling: According to Google’s suggestions, don’t block the crawling of resources such as CSS and Javascript because they need to be able to construct certain page elements.

  • Better User Experience: Typical mobile devices have small touch screens which often make it difficult for users to browse. Don’t just scale down your desktop website to fit a smaller screen. Instead, develop a fully mobile version of your website that’s easy to use. Place important information toward the top; give users easy click-to-call access; keep content short and sweet; and strategically place links where users can see them.

  • Social Media-Friendly: Mobile users are connected to their social media networks 24/7. Your mobile site should have social media links embedded on every page to ensure that content can be easily shared.

It’s a simple fact; if you don’t have an online presence, you’re doomed. Today’s consumers are in the driver’s seat, heavily researching products and services before making a purchase. In fact, buyers are anywhere from two-thirds of the way through their buying period before they ever reach a sales agent, in large part due to the vast amount of data provided online. This makes it essential for businesses to have a strong online presence. As a result, many companies have made search engine optimization (SEO) an essential part of their marketing strategy.

However, today’s consumers aren’t just using their desktop to research brands. Mobile devices have ushered in a whole new set of SEO best practices and standards different from desktop SEO. This has left many marketers wondering what and if there’s a difference between mobile SEO and desktop SEO. The simple answer is yes.

First, there are different standards and best practices for mobile SEO because the user experience is inherently different. Mobile users want a more user-friendly interface that’s easy to navigate and while some general SEO practices can be applied to mobile, there are certain measures that must be taken to optimize mobile sites that aren’t used on desktop sites.

Mobile SEO Best Practices

  • Shorter Tail Phrases: Compared to desktop users, mobile users tend to use shorter tail phrases while on the go. Users also search more locally and use Google’s Autocomplete feature to quickly complete their search as it saves time. Because of this, when optimizing meta title and descriptions, it’s important for marketers to optimize for short tail queries to ensure high rankings.

  • Speedy Page Load: Mobile users are on-the-go and want quick access to information. However, they are typically on slower connections, than a desktop network. That being said, it’s important to ensure that your mobile website or app has quick page load speeds. Do this by reducing the file sizes of rich content, such as videos or images.

  • Crawling: According to Google’s suggestions, don’t block the crawling of resources such as CSS and Javascript because they need to be able to construct certain page elements.

  • Better User Experience: Typical mobile devices have small touch screens which often make it difficult for users to browse. Don’t just scale down your desktop website to fit a smaller screen. Instead, develop a fully mobile version of your website that’s easy to use. Place important information toward the top; give users easy click-to-call access; keep content short and sweet; and strategically place links where users can see them.

  • Social Media-Friendly: Mobile users are connected to their social media networks 24/7. Your mobile site should have social media links embedded on every page to ensure that content can be easily shared.

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