Sporting Goods Stores Industry Overview

  • SIC Code5941
  • NAICS Code451110

Industry Excerpt

Companies in this industry operate physical retail stores specializing in sporting goods, athletic and fitness wear, fitness equipment, and related products. Major companies include Bass Pro, Big 5, Cabela's, Dick's Sporting Goods, Hibbett Sports, and REI (all based in the US), as well as FGL Sports (Canada), Groupe Go Sport (France), and Sports Direct International (UK).

Competitive Landscape

Demand is driven by population demographics and consumer income. The profitability of individual companies depends on merchandising and marketing skills. Large chains have an advantage in stocking a wide variety of goods. Small companies and specialty retailers can compete successfully by carrying a deeper product line in specialized sports, hiring knowledgeable staff, offering repair services, or by serving a local market. The US industry is concentrated: the 20 largest companies account for about 55% of revenue.

Products, Ops & Technology

Sports equipment accounts for 60% of industry revenue; clothing, 20%; and footwear, 10%. Major equipment categories include team sports, exercise, hunting and firearms, golf, fishing, and camping.
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