Internet Auctions Industry Overview

  • SIC Code7389

Industry Excerpt

Companies in this industry operate auction websites for consumer-to-consumer or business-to-consumer trade of new and used goods. Major US companies include eBay, which dominates the industry; major companies based outside the US include China's Taobao (owned by Alibaba Group) and Argentina's MercadoLibre.

Competitive Landscape

Demand is driven by consumers' personal income. Profitability of individual companies depends on effective marketing to build a base of buyers and sellers. Larger firms enjoy economies of scale in technology purchasing, customer service, and telecommunications. Smaller firms compete on outstanding customer service and providing niche products.

Products, Ops & Technology

Internet auction companies operate websites that allow sellers to list their merchandise and buyers to bid on the items. The sophisticated auction software monitors bids and determines the winning buyer at the end of the auction period. Unlike traditional auctions, which have set times and locations, internet auctions are generally open 24 hours a day and can reach buyers in remote markets. After an auction closes, companies may rely on third parties to facilitate payment or shipping between parties. Companies may certify or pre-qualify buyers and sellers to minimize fraudulent activity.
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